B2B or
B2Humans?

There's no
                      difference.

We make B2B marketing communications strategies rooted in real human experiences:
how your buyers discover, remember, and trust brands.

B2B or B2Humans?

There is no difference

We make B2B marketing communications strategies rooted in real human experiences:
how your buyers discover, remember, and trust brands.

See how we’ve supported B2B marketing strategy for SEA businesses through our parent agency, With Content.

We're Dapple

a marketing 
communications strategy agency in Southeast Asia.

After 8 years of working with >200 brands, we’ve discovered one truth: human biases play as much of a role in the B2B buying journey as in B2C. The only difference is that B2B involves more people — and more conflicting goals. So we’ve built strategy frameworks that address both business models and human behaviour. We build strategies informed by data — not just numbers, but the human narratives behind them, too.
LET'S WORK TOGETHER

⋆˙⟡
Strategy based on local nuances and culture

No cookie-cutter proposals — strategy, like dappled light, requires an interplay of shadow and light.

We study your business, products, teams, and customers in-depth to discover what really drives (and hinders) B2B purchases.

⋆˙⟡
Adaptive, not rigid and prescriptive

Like dappled light, strategy shifts with time and movement.

Adjust to trends, current events, and market shifts — while maintaining narrative coherence with your brand and business proposition.

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Designed for resilience and robustness

Dappled light contains the robustness of patterns and resilience of organic systems.

In uncertain times, strategic frameworks lend stability, while insight into human experiences lets you adapt quickly.

Strategy Services

We’re here for the times
when you need:

Brand communications
  • Visual brand guide
  • Brand & competitor position monitoring
  • Awards campaign management
  • Competitor analysis
  • Employer branding content strategy
TALK TO US
  • Full content strategy
  • Social & content audit
  • SEO + GEO/AEO strategy
  • Person-led LinkedIn strategy
  • Partner/Reseller marketing enablement
  • CEO thought leadership strategy
  • Co-marketing content strategy
  • Southeast Asia localisation
TALK TO US

Who we are

Dapple is a sister brand of With Content, a B2B content marketing agency based in Singapore. That means we’ve been in the weeds with marketers and content producers — not just developing ideas but executing them, too.We’ve also seen what happens when strategies pretend the world is predictable and B2B buying is a purely logical process with no influence from human emotions and biases. And we’ve learned how we can help.

LET'S WORK TOGETHER

Ready to take the
next step?

Contact us at

hello@dapple.agency